In my journey to usage analytics, I started with Dean Allen’s Refer tool that tracked basic usage like referrers, search engine usage and it persisted the raw data in the database so that you could use that for additional reports. I used Refer for years before discovering Shaun Inman’s Mint. Mint is a PHP based that provides analytics on your site usage including browsers, referrers, page usage and many others. Mint is also extensile as it has an open-API that enables developers to write Peppers to extend and add additional functionality. Mint cost $30.00 per site but does offer some great functionality.
Just recently, I got an invite to test Adaptive Path’s MeasureMap. MeasureMap is comparable to Mint with a lot of new features still under development. At this point, Mint and MeasureMap are comparable but I am guessing MeasureMap will soon leapfrog Mint in terms of functionality. It’s also funny to see how these Web2.0 apps are getting all the attention when there are tons of old applications that essentially do the same thing, without Ajax.
Future & Issues
Now that Google is jumping into this space, I think it’s going to throw the whole space into turmoil. How do you justify paying $30.00 for Mint and whatever MeasureMap is going to charge vs. getting the same service from Google? I guess I am jumping the gun on the functionality Google is going to offer, as I haven’t been able to get in Google’s site since I signed up this morning.